The term CRM stands for Customer Relationship Management which simply means the management of the relationship with your customer. In other words CRM is strategy or practice used by companies to analyze their relations with customers so that they can figure out the possibilities of improving professional relationships with customers at a long run. CRM systems are designed based on above factors which include collection of customers’ information & mode of contact with them.
What is CRM Software?
CRM software helps your business to keep a proper track of your customers’ contacts & communication with them. It helps you to hold on with your regular customers & also to find new customers. The software also automates the various tasks like message alerts, calendar schedule etc. which helps the top level management to track the productivity of company. Shortly, CRM software strengthens the bond between you & your customers which helps you to work as per their expectations.